HOW TO GROW YOUR BRAND + FOLLOWING ON INSTAGRAM
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I’ve grown Lugi Design Studio to 100k+ on Instagram and 66k+ on Tiktok. Let me show you how to get the same results for your business.
I recently shared a post to Instagram all about how I've managed to grow my brand socials to over 100 thousand (crazy, I know!) the post started a few conversations and brought up some questions so I thought I better reveal more to you.
WE’LL BE LOOKING AT
The four steps that have helped me grow my social media following by 100k
Using your brand strategy to build your social media following and creating a social media strategy that will bring in results.
Setting a realistic posting schedule.
How to use your brand assets in a way that builds trust with your audience.
What does going viral mean for your business.
USE YOUR BRAND STRATEGY
Your brand strategy should be carved out at the very beginning of building your brand. Think of your brand strategy as a guidebook for everything you do moving forward - including your social media content! A solid brand strategy should include information around your target audience. This is who you are creating content for.
What do they want to see?
What are they searching for?
What questions do they have about your product/service?
Create a mission statement for your brand socials, then link all content back to that one goal. Your content can vary, but think of each post as providing a piece of the puzzle to get your target client from point A to point B.
SET A REALISTIC POSTING SCHEDULE
Some people post 7 days a week without fail. Big old congrats to them 👏🏼 but that just couldn't be me.
I just know I can't post 7 days a week without crashing and burning after about 2 weeks, so I don't even try to! Running a business is hard work and sometimes you've got to be a little kinder to yourself and not add extra pressures.
I aim to post 3-5 times per week, and that's working for me!
Set a content schedule or plan. So you know Monday = sharing a resource, Tuesday = sharing your offers, etc.
I also keep a running idea bank so if I'm ever lacking inspiration I'll just grab an idea from there. Staying consistent with your socials is all about streamlining the process as much as you can.
USE YOUR BRAND ASSETS CONSISTENTLY
I know, those Canva templates look soooo tempting but now is not the time to go crazy trying out all the different styles.
You have a colour palette - stick to it.
You have 1-3 brand fonts - stick to them.
You have a photography library/vibe - stick to it.
All of these elements together are waaaay more important than your logo, in my opinion.
How many times have you seen that one person on your Insta feed and immediately know who it is within seconds, yeah that's because they are consistent in all of those things I've just mentioned! You recognise them, you know them, you trust them!
Moral of the story - stick to your brand assets!!
WHAT DOES IT MEAN TO GO VIRAL
If you've just started your business and are working your way through your first few posts, it will be a big of a slog. I won't lie to you.
It takes time to build your brand so don't expect any quick fixes. In fact, you want to actively avoid the quick fixes.
I'll tell you a story….
Back in August, I had one of my reels go crazy. We're talking 3+ MILLION views and I was gaining literally thousands of followers every single day. Sounds great, right? WRONG. Even though the numbers were feeding my ego (just a tad) all of my new followers weren't my target audience. This meant that the next time I posted, they literally couldn't care less and didn't engage! This really tanked my engagement and I ended up spending HOURS removing followers and in the end I just archived the post because it really wasn't worth it.
It's fun to have a heap of followers, but they mean absolutely f*ck all if they don't care.
It sounds cliche but it is so true - it really is about quality over quantity.
I’M LUCY, LOVELY TO MEET YOU!
I get a buzz out of helping you to craft your brand and live the life you’ve always dreamed of. If you’re ambitious, determined and love to break the rules then I’m here to help you craft magical design solutions to build and launch your business empire and find a life of freedom. Let’s go.
